Thus, the role of physical marketing became clearer and more defined. With creatively designed strategies and concepts, the promotional campaigns of goods and services slowly began to play an important role in the overall mission of a business, achieving sales targets as well as creating much needed awareness. This sales-oriented approach makes businesses push products and services into the market, rather than creating a pull that customers would not be able to resist. For many, it was nothing more than a waste of resources that could be spent better if they were invested in manufacturing and building of sales force. Until only a few years ago, marketing itself was a highly criticized concept. With the gradual increase in the number of small and large businesses that have sprung up in the last two decades, domestic and international markets have become saturated with suppliers, manufacturers and intermediaries, all striving to be the first ones to make it to the end of the chain. In a world where every business has to fight for a share of the customers’ attention, marketing plays a huge role in boosting the number and interest of a company’s clientele. The Basics of Internet Marketing Introduction
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